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Close Window U.S. Ambassador to Zambia Carmen Martinez talking to Market Access, Trade and Enabling Policies Project (MATEP) Chief of Party, Dr. Scott Simons (center) and USAID Zambia Economic Growth Team Leader, Dann Griffiths. This was after receiving samples of can
U.S. Ambassador to Zambia Carmen Martinez talking to Market Access, Trade and Enabling Policies Project (MATEP) Chief of Party, Dr. Scott Simons (center) and USAID Zambia Economic Growth Team Leader, Dann Griffiths. This was after receiving samples of can

Remarks by Ambassador Martinez at the Media Breakfast for USAID Economic Growth Partners

Lusaka
January 23, 2007

Ladies and gentlemen of the press, my colleagues from the Embassy and the U.S. Agency for International Development, and all of our partners who are assisting the US Government and the people of Zambia to achieve meaningful economic growth for all Zambians.

It is indeed a pleasure to have this opportunity to be with so many members of the press corps today. I am an avid consumer of news, and have always been somewhat in awe of the effort required – day in and day out – to publish newspapers and magazines, or produce television and radio broadcasts. Your readers depend upon the newspapers every day. They anticipate the publication of informative monthly magazines - and when they turn on their televisions and radios they expect to view or hear their favorite news programs. Your audience in Zambia is large. When one considers the global outreach of your Internet web sites, the audience is potentially enormous. Not only do you inform and entertain your Zambian audience, but also you serve as the world’s window on Zambia.

We often refer to the press as the Fourth Estate. That puts you in very impressive and powerful company: the State House, Parliament, and the Judiciary. With readers and listeners hungry for the objective presentation of the news – locally and globally – you carry a heavy burden of responsibility. Based on what you write and broadcast, we, your readers, viewers and listeners form our opinions about Zambia. When potential investors consider Zambia as a country in which to place their resources, they form many of their opinions about Zambia.

As the U.S. Ambassador to Zambia, I require reliable information to help me understand the attitudes of the Zambian people and be more effective in representing the US Government and provide assistance to Zambia in collaboration with your government. In large part, that information comes from the press.

By accurately and objectively crafting unbiased stories for the consumers of your news, you allow people to make important, life changing decisions – how they invest, what they buy, what they believe and how they vote – oh yes, and what movies they see at Arcades. I applaud all of you for electing journalism as your careers.

This breakfast briefing was organized to familiarize all of you with various programs supported by the U.S. Government that are designed to foster accelerated economic growth in Zambia. Our goal is to introduce you to these activities so that you are aware of the full array of opportunities for newsworthy stories that attract readers and listeners, and help you to accurately and objectively report about our innovative and exciting programs.

This morning, we will not go into great depth about the details of our assistance to promote accelerated economic growth for Zambia – but we will give you brief overviews on each of our six projects that together promote increased competitiveness, job creation and poverty reduction. We trust that this exposure will whet your appetites for further stories in the future.

Our Economic Growth Team at USAID targets increased private sector competitiveness. When the private sector is more competitive, products are more affordable, more desirable, and in higher demand than alternative products in domestic and international markets. The result is increased trade, leading directly to job creation and better incomes across the society - from the small farmer to shop keepers and manufacturers. When Zambia is more competitive, Zambia does more business and when Zambia does more business, the Government is able to broaden its tax base and pay for services that contribute to social welfare – meaning better schools, better health care, better roads, the expansion of electricity and more clean water. Everybody wins when Zambia is better able to compete in the domestic and international marketplaces.

This morning, while we are enjoying our breakfast, you will hear about activities that have been designed to make Zambia more competitive. You will hear about programs that promote increased efficiencies regarding the costs to deliver goods and services to consumers. You will get a taste of what US Government supported programs are doing to make financing more affordable and more accessible to producers and agribusinesses. You will learn about efforts we support to promote Zambian products in local and international markets. You will get a sample of how our programs support the adoption of improved technologies, and you will learn about how the Zambian Government’s policies play an important role in creating an environment that promotes competitiveness, job creation and increased incomes.

In closing, I want you to know that I am very interested in promoting Zambia products abroad. I am a firm believer in Zambia’s potential to effectively enter international markets and contribute to increased standards of living and social welfare for all Zambians. I am currently working with my colleagues in this room to identify products that will appeal to American consumers. Among the ideas we are investigating are organic sugar, organic honey, chili sauces, paprika, sun-dried tomatoes, and coffee – and I am sure there are others. I sincerely believe that carefully selected products that are of high quality, efficiently produced, and effectively marketed, can reach growing markets outside of Zambia. I would personally like to play a role in promoting uniquely Zambian products, and over the coming weeks and months we will be visiting various production and processing sites to determine how I can play that role. We will keep you informed as we visit the sites.

Again – thank you for coming this morning. Enjoy your breakfast and the presentations to follow. We look forward to answering any questions you may have that will assist you to better inform your audiences about our Economic Growth programs.